Jane's success is based on the belief that true make-up artistry comes NOT from trying to make a face conform to the latest fashion trends, but from enhancing the wearer's natural beauty and, as a result, allowing her personality to shine.
Jane has always thought of make-up as an essential part of a woman's sense of well being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one. Her aim is to make products that look good, feel good and are good for the skin. Products must also be easy to apply so that a woman can be her best in the shortest amount of time.
Jane Iredale was inspired to develop a make-up that was good for the skin by her career in the entertainment industry. She saw actresses and models struggling with the ill-effects of the many kinds of make-up they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
See how natural and easy the Jane Iredale make-up is, pop in for a chat. We stock and sell all the foundations, and an extensive range of Jane's other products. Items not in stock can be ordered for very quick delivery.